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在工作日结束的时候, what makes working at DKY more than a job comes down to two things: people and purpose. 在raybet雷竞技注册听上去是真的 Spotlight系列, you’ll get to know more about who we are and the purpose that drives us.

We sat down with our Vice President of Digital Donnie Potter to learn more about who he is and how he’s supported DKY and our clients for nearly 20 years.

Please describe your primary responsibilities and day-to-day work at DKY.

I am responsible for all digital-related projects and deliverables at DKY. 我的特长是把复杂的系统变简单, 直观的, 把顾客的心态放在第一位.

作为我角色的一部分, I lead a team of talented and digitally minded specialists – both internally and externally through outside partnerships. 在一起, our collaborative and integrated approach holistically helps solve problems for clients and their customers.

我还负责所有DKY的技术, 包括raybet雷竞技注册的代理硬件吗, 生产力和通信软件, 和安全系统. 我也很自豪地为DKY的执行领导雷竞技注册服务. 在一起, we set company goals and craft a better future for our agency.


拥有快乐的客户, you first need to understand their goals to craft customized, 数据支持解决方案. All the touch-points and channels a customer will interact with on their customer journey need to be considered, 这是一种覆盖品牌的战略方法, 内容, and creative should be integrated into the planning and delivery.

一旦建立了这个框架, you can leverage the skills of the specialists assigned to the project.

I’ve learned over the years that once a digital project or campaign launches, that’s only the beginning of the work; then it’s time to test, 完善, 在你已经建立的基础上继续前进. 这是真正的爱的劳动.


There have been so many exciting and wonderful projects that I’ve been blessed to touch during my tenure at DKY, 但最突出的是ADM优势网站.5个项目.

蒂姆·卡尔伯格(数字营销总监), Holly Donato(前内容与公关副总裁), and I built a war room to flesh out the vision for the overhauled website. There wasn’t a square inch of the whiteboard that wasn’t covered in an outline, 一个示意图, 一个时间表, 一个线框, 或者便利贴. raybet雷竞技注册互相发挥长处, 互相质疑对方的观点, 并督促对方交出聪明的, 直观的, and customer-focused experience that I’m extremely proud of still today. 更重要的是, 在那次经历中,我结交了两个终生的朋友, 哪个更有价值.


There are numerous talented agencies in the Twin Cities that do fantastic work, but it’s the people at DKY who make it stand out from the crowd. 有很多来自其他机构的不同背景的人, 字段, 和生活经历, and when we all come together under one roof –- magic happens. I think that’s why so many people who find their way to DKY, stay here. It’s all about our DKY family and the relationships that we’ve forged.


While I love researching what’s next on the digital horizon, my real passion is getting outdoors and unplugging from it all. I love hiking in the mountains or using my kayak to explore a new lake. I also enjoy woodworking and home remodeling, including making furniture out of reclaimed wood. It’s therapeutic and healthy for me to have interests outside of my daily responsibilities.

What trends or changes are you seeing in the marketing industry?

I have seen a swing from marketing that’s just focused on brand products to a focus on customers and providing them with the helpful information to make informed choices. I’ve noticed a move from telling the customer what they want to hear, to listening to their desires. This is resulting in better product development and stronger relationships.

raybet雷竞技注册有 DKY的五大核心价值观. 你最喜欢哪一个?

That is a difficult question to answer since all these components embody DKY. 挑出一个就像说, “I like the steering wheel in my car the best” versus I love the experience of driving on the open road. 它们都是必不可少的,同样重要.

How do you live out DKY’s mission: “We Help Good People Build Brands of Great Impact”?

It comes down to asking the right questions at the onset and empowering businesses with the tools they need to tell their unique stories.

We can’t tell an RV manufacturer how to build a better coach, but we can share our marketing expertise to target customers in channels they might be neglecting.

We don’t have the background to help an ag company offer better commodity prices to their producers, but we can build a strategic roadmap to provide the farmers and their sales representatives with educational tools to uncover the best approach to increase crop yield.

虽然raybet雷竞技注册无法制造防水轴承, we can help the manufacturer elevate the story about their engineer who designed and tested the new bearing to compete with the best in the business.

It’s telling the story of the people behind these great companies to the customers they serve.

What advice you would give to a new graduate who is looking to embark on a marketing career?

是饿了. 这是一个竞争激烈的市场. Be willing to sample different areas of interest and invest the energy to push yourself to do more than check the box.

Keep your eyes open and determine where your true passion lies. Surround yourself with smart people who have a shared goal.

如果你发现自己身处岔路口, 不要害怕改造自己或学习一项新技能. Every life experience builds upon the last and makes you a more interesting and more valuable person and colleague.

What is your dream vacation OR how would you spend an unexpected day of PTO?

如果你两年前问, I would have said taking a trip to Europe to explore the Old World, 但考虑到raybet雷竞技注册生活在一个前所未有的时代, I would more than settle for hiring a babysitter and taking a long weekend getaway out west with my wife.

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